Making Over MOTHERHOOD MAY 4TH-8TH 2020 MATERNAL MENTAL HEALTH AWARENESS WEEK MOTHERHOOD ID NOT BLACK AND WHITE

Maternal Mental Health Awareness Week (MMH Week)
May 4-8, 2020

Our theme is
Motherhood is Not Black and White

This year more than ever moms are felt overwhelmed, confused and lonely due to the unprecedented events of COVID-19. Motherhood has felt grey and often it's treated like it's black and white -when it's nothing but. Moms everyone joined us to unpack the complications of life and motherhood together as we pushed to #makeovermotherhood

Featured National Nonprofit Partners

How It Worked:

During MMH Awareness Week, The BlueDot Project team posted daily memes and messages that followers can like, share and discuss.

How Moms Participated

Moms Joined us for the Third Annual Motherhood Challenge

Moms got real about motherhood and joined our 5-day #MakingOverMotherhood challenge on social media by sharing photos and posts that show the real face of motherhood.

Moms signed up to participate in the 5-day #MakingOverMotherhood Challenge and used the campaign hashtags #MMHWeek2020 and #MakingOverMotherhood when they posted during #MMHWeek2020

Here are some posts from last year:

imagesMMH2019v2.jpg

For Promotional Partners

Anyone could sign up as a Promotional Partner to receive updates and information about the campaign.

Promotional Partners were encouraged to:

  • Share the campaign messages to your followers

  • Publicly acknowledge and recognize on social media that mothers need support in order to thrive

  • Share on social media what new commitment you’re making to mothers in 2020

The Promotional Partner Toolkit is available here.

Highest Ever Participation in 2020

Not only was the Maternal Mental Health Week #MakingOverMotherhood campaign record-breaking, with a total of 35 million social media impressions (double from the previous year), 100% of the moms, and 95% of our promotional partners said they would participate again. In addition, 93% said the campaign made them more comfortable talking about their struggles, and most of the promotional partners found the toolkit extremely useful. 

#MMHWeek2020 Media Coverage

The campaign was also highlighted in media coverage. Check out the coverage thus far here: BlueDot In the News.

Gold Sponsor

Research Partner

Learn more about the history of Maternal Mental Health Awareness Week and TheBlueDot here.