Making over motherhood maternal mental health awareness week april 29 - may 3, 2019
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#MMHWeek2019 Toolkit for Organizational/Influencer Partners

Organizational/Influencer-Blogger Partner Commitments:

Share* posts from TheBlueDotProject’s social media sites or post your own favorite messages and memes from this toolkit during the week of April 29-May 3. We ask that you share/post at least two messages during the week.
*Sharing helps us measure campaign reach.  

It is optional to promote the opportunity for mothers to take the #MakingOverMotherhood Challenge. We encourage partners who have a large social media following of mothers to promote the challenge.   

Help Us Expand the Campaign Reach

Invite colleagues, friends, and social networks to take part. Just think of the 1 in 5 women who will suffer from an MMH disorder. Every share, like, comment, and post counts to reach 1 more mom who may be suffering in silence.

Campaign Hashtags:



If you post directly, REMEMBER TO TAG US!

Information on Sharing Official Campaign Memes

Five additional posts including illustrations depicting real thoughts from three mothers during pregnancy, labor and delivery and the postpartum period will be available each morning during the campaign and will originate from TheBlueDotProject Facebook, Twitter, and Instagram accounts, starting at 9 am EST each morning during the campaign week. You can visit one of TheBlueDotProject’s accounts each morning to share the post/image that day and use the hashtags #MakingOverMotherhood #MMHWeek2019 in your posts.

Each day during the campaign, three mothers, Britt, Keyla and Laura, will be featured in cartoon form. You’ll see their real thoughts during pregnancy, birth and delivery in “thought bubbles.” We will meet these moms during the campaign on Friday and hear how they are making over motherhood with their stories.

Our campaign memes this year are inspired by Karen Kleiman of The Postpartum Stress Center and their #SpeakTheSecret Campaign. Here is an example:


Click image to download.
Please find source citations of these statistics here.

Click image to download.

Click image to download.

Facebook Frame

There are 2 ways to get our #MMHWeek2019 frame applied to your Facebook profile photo:

1. Click on this link:

2. Click to update your profile photo ➡️ add a frame ➡️ type "mmhweek" into the search box.

Here is a sample:

MMH Week frame.jpg

Social Media Messaging
Click image to download.

Resources & References
Click image to download.


If you have any questions along the way about the campaign, please contact: Cindy Herrick at