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What is the Maternal Mental Health Social Media Awareness Week Campaign?

The campaign was launched in 2014 to reach mothers, families and the general public to raise awareness about maternal mental health disorders, like postpartum depression, which impact up to one in five women in the U.S.

Each year the theme changes, however the blue dot, the international symbol for MMH, is shared on memes used during the campaign to bring continuity to the images and raise awareness of the symbol.

The aim is to combat stigma and shame through mass social media reach, with you, our larger community.

This Year We Will Make Over Motherhood

Making Over Motherhood maternal mental health awareness week april 29 - may 3, 2019

In 2019 we are #MakingOverMotherhood by talking about the things that mothers often hide, the real struggles.

We Will Follow Three Real Mothers

Each day during the campaign, three mothers, Britt, Keyla and Laura will be featured in cartoon form. You’ll see their real thoughts during pregnancy, birth and delivery in “thought bubbles.” We will meet these moms during the campaign on Friday and hear how they would make over motherhood if they could wave their magic wands.

We are honored to partner with Karen Kleiman for our 2019 MMH Awareness Week Campaign. Karen is a renowned maternal mental health expert and author. She is also the founder of The Postpartum Stress Center. Our campaign memes this year are inspired by Karen Kleiman's #SpeakTheSecret campaign and her latest book, Good Moms Have Scary Thoughts (Familius, 2019).

We are honored to partner with Karen Kleiman for our 2019 MMH Awareness Week Campaign. Karen is a renowned maternal mental health expert and author. She is also the founder of The Postpartum Stress Center. Our campaign memes this year are inspired by Karen Kleiman's #SpeakTheSecret campaign and her latest book, Good Moms Have Scary Thoughts (Familius, 2019).

 

Silver Lining Sponsor

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Campaign Reach:

The social media campaign had a reach of almost 10 million people last year and has grown each year. This campaign allows us to reach patients, families, and the general public with stigma-fighting messages.

How It Works:

During MMH Awareness Week, The BlueDot Project team posts daily memes and messages that followers can like, share and discuss.

Moms

  • Sign up to participate in the 5-day #MakingOverMotherhood Challenge, by posting personal stories and photos, which can be light-hearted or serious. Use #MMHWeek2019 and #MakingOverMotherhood when posting.

  • Moms will receive email reminders in late April.

 
Social Media Mom Posts
 

Organizations, Employers, Business or Individual Influencers

  • Sign up as a Promotional Partner to bring these challenges and the campaign messages to your followers.

  • Publicly acknowledge and recognize that mothers need support in order to thrive, by sharing on social media what new commitment you’re making to mothers in 2019.

  • Promotional Partners will receive our social media toolkit.

National Partners & Influencer Promotional Benefit:

NATIONAL MATERNAL CHILD HEALTH FOCUSED GROUPS and INFLUENCERS with more than 5K followers are eligible to submit their logo to be featured on this campaign webpage with a link back to their home page. Instructions will be provided once you have signed up.

Promotional Partners: